“The first incarnation of theworldthewayiwantit is a shop.   An unconventional shop in reaction to the monotony of the high street.  A puny arm wrestle against the tide of consumerism.  For even those who hate shopping, who refuse to shop, sometimes find themselves forced into it.  This is the shop for them.  Able to guarantee things that will not be found in any other shop in the world.  Selling dead flies and dead spies in a way that could make you want to buy them.  Everything will tell a story.  Temporary, fragile, ambitious, but against ambition.  Wanting to make a difference, knowing it won’t, trying anyway.  Plundering the family, and the imagination.  Limited yet striving to be meaningful.  Trading the real dead (and the real Dad).  Recycling and recycleable.    A shop for our time.  My shop.  Uncompromisingly, the way I want it.”                                                                         

                                                                                                                   Keggie Carew  December 2010

50% profit into wages

50% profit to Kiva

(for micro loans to sustainable farming projects)